About Us
Why Sustain 2050?
We help organisations make confident decisions in an increasingly complex world.
Our work sits at the intersection of risk, regulation, and practical application of technology. For large, regulated institutions, that means helping leadership teams understand, quantify, and respond to material risks — from climate and financial risk to operational resilience and governance. For mid-sized businesses, it means identifying where AI and automation can genuinely improve performance, then applying those tools in ways that are practical, scalable, and commercially grounded.
We are not theorists, and we are not vendors. We work alongside executive teams to clarify priorities, design fit-for-purpose solutions, and help turn strategy into execution. Whether we’re supporting a Chief Risk Officer navigating regulatory expectations or a CEO looking to unlock value from data and automation, our focus is the same: clear thinking, disciplined execution, and outcomes that stand up in the real world.
Our team brings experience from banking, consulting, technology, and industry. That perspective allows us to bridge the gap between board-level expectations and day-to-day operations — translating complexity into action, and ambition into results.
Our Purpose & Values
At Sustain 2050, our purpose is built into our name: we exist to ensure that the global transition to a resilient, net-zero world by 2050 is a strategic success for every business we partner with. We believe sustainability shouldn’t be a "box-ticking" exercise; it is a once-in-a-generation opportunity to build more purposeful, profitable organisations. Our core values reflect this: we lead with Science-Led Rigor to ensure every data point is defensible, Strategic Optimism to transform regulatory burdens like AASB S2 into competitive advantages, and Radical Collaboration—because solving "big, hairy" climate goals requires working as a true extension of your team.
Our Impact & Ethics
We believe in "walking the talk." Sustain 2050 is committed to an ethical, low-footprint business model; we operate as a carbon-neutral consultancy and dedicate 5% of our annual consulting hours to pro-bono climate literacy for community non-profits. While we are currently in the process of aligning our internal governance with B Corp standards, we already operate with the transparency and accountability that the movement demands. We don’t just advise on sustainability; we mean it, we live it.
Joel McInnes
Joel has over two decades experience in sustainability and finance.
Most recently the sustainability lead for 1835i, ANZ's new business lab, Joel led the design of ANZ's retail sustainability ecosystem for homeowners.
With a background in macroeconomics and financial markets, Joel has worked at EY as a consultant on labour market economics, specialising in the workforce transition to support the clean energy transformation, and was co-founder of ESG-focused talent marketplace FlexCareers.
Ash Ranu
Ash is a seasoned finance professional with over 15 years’ experience in banking and risk transformation.
Prior to co-founding Sustain 2050, Ash led the development of climate risk assessment methodologies at ANZ including the integration of generative AI and geospatial data science.
Ash’s unique blend of technical expertise and business acumen has made him a trusted advisor, empowering organisations to build resilience, capitalise on emerging opportunities, and future-proof their operations in the face of the climate crisis.
Dathan Birrell
Dathan is a senior sustainability and risk transformation specialist with over 15 years’ experience in banking and regulatory change.
Prior to joining Sustain 2050, Dathan held senior leadership roles at Macquarie Group, including Global Head of Business Services Data & Analytics and Business Resilience Director, where he led the design and implementation of enterprise-wide operational resilience, climate transition risk, and emissions reporting frameworks.
Dathan brings deep expertise in ESG reporting strategy, value chain mapping, and the digitalisation of sustainability data, helping organisations build robust, scalable foundations for climate resilience and regulatory readiness.
